Google Ads performance report: ROAS and cost per conversion
Download your campaign report from Google Ads and Superlytix turns it into a clear performance view: return on ad spend over time, where the budget goes, which campaigns convert and what each conversion costs. Ratios are calculated from the totals, not averaged, so they're right.
Free to try · Pay only when you download your report · No card needed
ROAS by month, vs last year
Cost per conversion: Campaign ranking month by month
Conversions ranking by Campaign over time
Cost vs Conversions by Campaign
Conversions: growth bridge by Campaign
Cost by Campaign
What the report shows
- Cost, conversions, ROAS and cost per conversion
- ROAS by month against the same month last year
- Cost and conversions by campaign
- Cost per conversion by campaign
How to export it from Google Ads
- In Google Ads, open Campaigns and set the date range.
- Add a Day segment so the report has a row per day.
- Click Download and choose CSV.
- Upload it to Superlytix as it is: the report title and date range lines above the table are skipped.
Columns in a typical export
You don't need to rename or remove anything. Superlytix works out what each column is, and you can correct it.
DayCampaignCampaign typeImpr.ClicksCostConversionsConv. valueEvery number explained
Each number in your report comes with its definition and a worked example from your own data.
| Cost | Cost |
| Clicks | Clicks |
| Impressions | Impr. |
| Conversions | Conversions |
| Conversion value | Conv. value |
| ROAS | Conversion value ÷ Cost |
| Cost per conversion | Cost ÷ Conversions |
| CTR | Clicks ÷ Impressions |
Questions
Why is ROAS calculated from totals?
Averaging daily ROAS over-weights quiet days. Superlytix divides total conversion value by total cost for whatever you're looking at, the same way the ad platform does.
Can I add other ad platforms?
Yes. Upload their exports too and ask for cost by platform; columns with different names are matched in plain words.
What if conversions have decimals?
That's normal with data-driven attribution. They're treated as counts, not money.
Try it with your own Google Ads export
About 10 minutes from file to report. Free until you download.
Related templates
Google Ads is a trademark of its owner. Superlytix is not affiliated with or endorsed by Google Ads; it reads the files Google Ads lets you export. The numbers above come from a made-up sample file.